I had a great time during the SAP game. My team(team H) did very well in round one. We came in 3rd place out of the class. Are strategy was to market on different type of water bottle each time. Especially, if they had plenty of water bottles in the inventory. We also would lower the price of drinks that were not selling. On drinks that were selling really well(original water) we would put the prices up just a little, about fifty cents.
Round 2 and 3, my team didn't do as well. We had to replenish our inventory and we did it too much. The costs to replenish all the inventory was too high. We also marketed too much. We spent the most money on marketing in the whole class in both rounds (2 and 3). We came in 6th place in round 2 and 7th in round 3.
I learned the marketing process needs to work parallel with the people who make the prices and inventory. I also learned how hard it would be to run a business. I only had to do one section of a business for a few minutes and it was stressful.
My team also did a little too much marketing. We didn't realize how much money we were actually spending on marketing. I also agree that this was stressful. It is pretty funny how absorbed we became trying to sell inventory.
ReplyDeleteIt is interesting how different your team when comparing the first and second rounds. It's good that you realized your mistakes though! I also agree that the whole process was very stressful.
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